Post by account_disabled on Feb 18, 2024 21:18:22 GMT -7
this article, we will introduce these points. solutions and why should you care This answer is very simple. Marketers who use marketing automation MA generally achieve better results than those who don't . According to Aberdeen Group research , top marketers are 67 more likely to use MA than the average marketer , and 87 of top-performing companies use MA .
Furthermore, top marketers who utilize MA are said to have a high degree of contribution to the creation of sales opportunities , and 57 of the prospective latestdatabase.com customers targeted by sales representatives Sales Accepted Leads , and the company as a whole saw a 14 increase in revenue from marketing . What is MA The definition of marketing automation MA is as follows. Collect data such as customer activity status And, it is a platform that can repeatedly perform the above three points. Marketo's concept of marketing automation MA
This will enable the marketing department to provide information tailored to customer interests at the right time , which we believe will improve operational efficiency, increase profits , and grow into a stronger team . I am. This is a very concise definition, but what exactly can it do MA generally allows you to more effectively implement the following measures Acquisition of prospective customers lead generation Specific features include email marketing While some of these strategies may be familiar , they can be difficult to implement without the right tools . While this may be viable for a small number of customers , as companies and marketing departments grow, there comes a point when existing manual tools no longer allow them to manage one-on-one customer relationships . This is where automation comes